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ADGTech

Marketing Automation · Business Automation

Lead Generation Automation

From prospect discovery to conversion — responsibly automated.

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Available by demo

Overview

Consent-aware, AI-assisted customer acquisition.

An end-to-end acquisition pipeline: discover and enrich prospects, score fit, run personalised outreach, classify responses and sync everything to your CRM — with consent, suppression and unsubscribe handling built in.

Interactive preview

Explore Lead Generation Automation

An interactive demonstration using sample data. It illustrates the experience and does not connect to live systems.

Lead generation automation · Journey

Prospect to conversion pipeline

Demonstration · sample data

Sample counts · one illustrative campaign

Stage 1 · Prospect discovery

Companies matching the ideal customer profile are identified from permitted business sources.

Automated

ICP filters by industry, size and region

Human in the loop

Sales lead approves the target segment

Safeguards · always on

Applied at every send, not only at setup.

  • Consent basis recordedEach contact carries the lawful basis or consent source used for outreach.
  • Suppression list checkEvery send is checked against global and per-client suppression lists.
  • One-click unsubscribeEvery message includes a working unsubscribe link honoured immediately.
  • Sending limitsDaily volume and per-domain throttles protect recipients and sender reputation.
  • Privacy-law-aware outreach rulesOutreach rules are configured per jurisdiction.

Outreach rules · configured per jurisdiction

CASL considerations

  • Express or implied consent basis captured before commercial messages
  • Sender identification and contact details in every message
  • Unsubscribe requests processed promptly

Example rule set only. Rules are configured per jurisdiction with your legal and privacy advisers; this demo is not legal advice and does not guarantee compliance.

Sample prospect · fictional

OD

Operations Director

Mid-size logistics company · 250–500 staff

75

Lead score / 100

  • Company fit32/40
  • Intent signals18/25
  • Engagement14/20
  • Data quality11/15
Consent basis: recordedSuppression: clearRegion rules: applied

Response classification · example

Incoming reply

“Please remove me from your list.”

Classified asUnsubscribe

Automatically suppressed · removed from all sequences · no further outreach

Added to suppression list — future sends to this contact are blocked automatically.

Key features

Capabilities

Discover

  • Lead discovery
  • Lead enrichment
  • Qualification
  • Lead scoring

Engage

  • Email campaign creation
  • Personalised outreach
  • Campaign scheduling
  • Follow-ups
  • Response classification

Measure & comply

  • CRM synchronisation
  • Pipeline analytics
  • Conversion attribution
  • Consent, suppression and unsubscribe handling

Workflow

How it flows

  1. 01Prospect discovery
  2. 02Qualification
  3. 03Enrichment
  4. 04Campaign
  5. 05Response
  6. 06Follow-up
  7. 07CRM
  8. 08Conversion

Use cases

Where it delivers value

  • B2B pipeline building

    Find organisations matching your ideal customer profile and start relevant conversations.

  • Event follow-up

    Qualify and follow up with event contacts who opted in.

Architecture overview

How it's built

  1. Data

    Prospect records with source and consent basis.

  2. Engagement

    Campaign engine with sending limits and suppression lists.

  3. CRM

    Two-way sync with your CRM.

Integrations

  • CRM systems
  • ADGERP CRM
  • Email providers
  • ADG Automation Platform

Related products

Works well with

See Lead Generation Automation in action

Book a guided demo with the ADGTech team, tailored to your workflows and environment.

Request a demoContact sales